Warhammer Tone Pro
A 20-second vertical launch spot for a range of hobby paints, with four matching posters.
The brief
Launch a paint range on a phone screen: bold color, instant product recognition, twenty seconds, vertical.
How it was made
Everything was built from real product photos, so the labels and pot shapes stay exact. Each color gets one macro moment, a cap popping or paint spiraling, before the whole range lines up under the logo. The posters come from the same references, so the campaign looks like one piece.
Spec work, not commissioned. Warhammer and Tone Pro are trademarks of Games Workshop Ltd, which has not endorsed this work.
- Client
- Spec
- Year
- 2026
- Role
- Director, Product visuals, Editor
- Tools
- Higgsfield, DaVinci Resolve
