Commercial

Pegasus

A 90-second SUV spot about one dad, one very comfortable car and a commute that never quite ends.

The brief

Prove that an AI production can hold a car commercial together: the same vehicle, the same interior and the same actor, shot after shot, across a whole day.

How it was made

I designed the car first, with reference sheets for every angle, the dashboard, the console, the seats and the wheels, and cast the father the same way. Every shot was built against those references, so the paint, trim and face stay consistent across a dozen setups, from the kitchen to a lake at golden hour.

The end card reads Pegasus. So comfortable. Then one last shot: the car, parked on the Moon.

Spec commercial for an invented brand.

Client
Spec, invented brand
Year
2026
Role
Director, Writer, Product design, Editor
Tools
Higgsfield, DaVinci Resolve